In the world of Mexican retail, Samuel Michan is known as a steady, principled entrepreneur. But behind the business career is a philanthropic commitment that has quietly shaped communities across Mexico for years.

Since 2019, Mr. Michan has served as the principal sponsor of Corazones con Vizion, a foundation dedicated to supporting nonprofit organizations and humanitarian initiatives throughout the country. His role is not ceremonial — it is foundational. His sustained financial support has kept the organization operational year-round, enabling it to grow its reach and exceed its annual impact goals consistently.

Through the foundation, Mr. Michan has helped fund a wide network of nonprofit partners including Mosaico Down, Fundación Ana, Fundación CODET, and Refugio de María, as well as medical initiatives developed in collaboration with the Museo de la Tolerancia. Programs like Creando Sonrisas, Super Héroes, and Manos a la Obra have expanded volunteer participation and deepened community engagement across Mexico.

One of the foundation's most visible initiatives is the Liga de Superhéroes school supply campaign, now in its third consecutive year. Through the campaign, Corazones con Vizion distributes backpacks, clothing, and school supplies to children in underserved communities across states including Querétaro, Oaxaca, Guerrero, and Toluca — giving thousands of children the tools they need to start the school year with dignity and optimism.
What distinguishes Mr. Michan's philanthropic approach is its consistency. He does not seek recognition. He does not attach conditions. He simply shows up, year after year, ensuring that the people and programs that depend on the foundation can count on it.

For Samuel Michan, philanthropy is not a chapter in his story. It is the thread running through all of it.